This must be that internet that must not be regulated in any way… wake up, people!

Amazon likes to think of its marketplace as a merchant meritocracy where the best products get the best reviews by virtue of quality and honest consumer feedback.But the vast size of the platform, coupled with a ferocious competition among sellers to get higher product rankings, has spawned a problem: A proliferation of fake reviews.

Source: 5-star phonies: Inside the fake Amazon review complex

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