I know from personal experience that what Tom Cruise said here is true. He’s not doing it alone of course, a lot of other individuals are making those phone calls and make sure we stay in business.
I am very grateful for that.
“We are the gold standard. They’re back there in Hollywood making movies right now because of us. Because they believe in us and what we’re doing. I’m on the phone with every fucking studio at night, insurance companies, producers and they’re looking at us and using us to make their movies. We are creating thousands of jobs, you motherfuckers. I don’t ever want to see it again. Ever!”
That much is explicitly spelled out in Fox’s internal report: “Consider not giving the critics a chance to slam you,” reads a bullet point. “While it’s never a great feeling to withhold from critics, now it may help to at least preserve your Friday.”The most obvious recourse to Hollywood’s Rotten Tomatoes conundrum, of course, may also be the simplest (at least on paper): prioritize filmmaking quality over marketing artifice, make better/more interesting/more appealing films, and stop blaming some stupid website for lackluster box-office returns.