{"id":5449,"date":"2016-01-31T08:53:10","date_gmt":"2016-01-31T06:53:10","guid":{"rendered":"http:\/\/www.hanshafner.de\/blog\/?p=5449"},"modified":"2016-01-31T08:57:48","modified_gmt":"2016-01-31T06:57:48","slug":"google-presenting-me-with-a-star-wars-related-ad-is-further-proof-that-big-data-doesnt-work-advertisers-wake-up","status":"publish","type":"post","link":"https:\/\/www.hanshafner.de\/blog\/2016\/01\/31\/google-presenting-me-with-a-star-wars-related-ad-is-further-proof-that-big-data-doesnt-work-advertisers-wake-up\/","title":{"rendered":"Google presenting me with a Star Wars related ad is further proof that big data doesn\u2019t work. Advertisers: wake up."},"content":{"rendered":"<p>Remember when it comes to big data, Google is the generally proclaimed top tog in town.  But after many years of me talking in tweets and posts about how little I like Star Wars, I&#8217;m really really surprised that they don&#8217;t know and sell advertising space to an unsuspecting advertiser who runs a Star Wars themed campaign.   An the joke of it all? This time it was an ad for a service from Google.  Online advertising is still as badly targeted as advertising on TV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when it comes to big data, Google is the generally proclaimed top tog in town. But after many years of me talking in tweets and posts about how little I like Star Wars, I&#8217;m really really surprised that they don&#8217;t know and sell advertising space to an unsuspecting advertiser who runs a Star Wars [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-5449","post","type-post","status-publish","format-standard","hentry","category-lifestream"],"_links":{"self":[{"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/posts\/5449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/comments?post=5449"}],"version-history":[{"count":0,"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/posts\/5449\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/categories?post=5449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hanshafner.de\/blog\/wp-json\/wp\/v2\/tags?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}