How Hollywood Came to Fear and Loathe Rotten Tomatoes | Vanity Fair

That much is explicitly spelled out in Fox’s internal report: “Consider not giving the critics a chance to slam you,” reads a bullet point. “While it’s never a great feeling to withhold from critics, now it may help to at least preserve your Friday.”The most obvious recourse to Hollywood’s Rotten Tomatoes conundrum, of course, may also be the simplest (at least on paper): prioritize filmmaking quality over marketing artifice, make better/more interesting/more appealing films, and stop blaming some stupid website for lackluster box-office returns.

Source: How Hollywood Came to Fear and Loathe Rotten Tomatoes | Vanity Fair

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