The new business model for the music industry

For many years now, the tech industry has told the music industry to “get with it” and create “new” business models.

Well, they`re here now in the form of

  • outrageous ticket prices
  • constant marketing mailing/viral campaigns
  • increased corporate sponsorships (which is just splendid for artistic freedom, but who`s watching, right?)
  • investment in venture capital and thus tech startups as you can see from the article below

What`s gone is:

  • investment in A&R
  • advances for producing albums for young bands / artists
  • the middle class career in music
  • the small indie label investing in niche music out of love

There is only one solution to this whole dilemma that will bring back freedom to create art:

The audience has to come back with their wallet and directly (!) support the artists they like. Even if those artists happen to be signed to a label. Not all labels are Mega-Corporation-Labels with terrible deals for their roster. A lot of the do really great work and love what they do.

Your choice:

Support and buy the albums directly from artists

or

Have a winner-take-all music world dominated by corporate / artistic relationships based on marketing research and capital.

Maverick Managers | Billboard.

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